A DESIGNER WHO
GETS BUSINESS

Design that doesn't just look cool, it actually sells

My name is Alejandra Hurtado

I am a Brand Manager who believes great design should do more than just look pretty, it should solve problems.

Why I’m the Specialist Your Brand Needs

From leading international institutional branding to launching creative ventures, this is my proven formula for building and managing successful brands.

SBS Swiss Business School Spain

Institutional Brand Management

Scaling a global identity across multiple international campuses while maintaining 100% visual consistency and academic authority.

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Saint Andrew´s School

Social Media and Community Engagement Strategy

Leading the brand’s digital voice through structured content pillars and calendar management, while integrating IB and Character Counts into institutional communications and custom-illustrated materials.

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Ale Hurtado Design

Entrepreneurship & Design

From the first sketch to final packaging, building a market-ready visual system designed for commercial growth and shelf impact.

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3 Strategic Solutions for Your Brand

Building from the ground up

When you have a vision but no visual footprint, I turn your idea into a market-ready brand. From the first sketch to the final logo, packaging, and digital strategy, I build complete systems that give new ventures a professional "soul" from day one.

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Consolidating your identity

If your brand has started to grow but feels "messy" or inconsistent, I step in to build the essentials. I audit your existing assets and create a unified visual DNA, ensuring that your colors, typography, and voice finally match the quality of your work.

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Scaling with consistency

As businesses expand across teams or locations, the brand often gets diluted. I act as your brand’s protector. I ensure every touchpoint stays 100% aligned with your global identity.

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A DESIGNER WHO
GETS BUSINESS

Why I’m the Specialist Your Brand Needs

Ready to Transform Your Brand?

Reach out to discuss how we can align your vision with high-impact design.

A DESIGNER WHO GETS BUSINESS

Why I’m the Specialist Your Brand Needs

Ready to Transform Your Brand?

Reach out to discuss how we can align your vision with high-impact design.

A DESIGNER WHO
GETS BUSINESS